.png)
Creating Space
Hosted by Steve and Janette, co-founders of Space Creatorz, we cut through the noise of the marketing world to bring you clear, actionable advice, inspiring ideas, and a no-nonsense approach to growth. Whether it’s demystifying big trends, sharing behind-the-scenes client wins, or showing you how to create a brand that stands out, this podcast is your resource for making marketing work for you—not the other way around.
Ready to market smarter and create space for what you love?
Creating Space
Four Nations Face Off: Hockey, Politics & Marketing
Sometimes the best marketing moments happen by accident. The Four Nations Hockey Tournament took place at a politically charged time between the U.S. and Canada, fueling national pride, rivalry-driven engagement, and a surge in digital conversations—but was this a strategic move or pure luck?
In this episode of Creating Space, we break down:
✔️ The impact of timing in marketing—how the political climate turned this tournament into a viral moment.
✔️ Why brands jumped on the rivalry (and how some missed the mark).
✔️ The power of nostalgia in sports marketing—how past matchups and legacy moments fueled audience connection.
✔️ How brands and businesses (big or small) can tap into cultural moments for marketing wins.
✔️ What we would have done differently to maximize brand partnerships and fan-driven content.
And in our listener Q&A, we answer: What's the best part of running a fully remote agency?
📖 Resources Mentioned:
🏒 Steve Dangle's YouTube coverage of the tournament
🏒 Jordan Rogers Instagram
💬 Join the Conversation:
Got a question for the mailbag? DM and follow us on Instagram @spacecreatorz or email us at admin@spacecreatorz.com.
Follow Steve
Follow Janette
Visit Space Creatorz Website
